Besa is a new concept of wedding attire aiming to change the perspective of what a bride should wear on her wedding day. Polished and elevated enough to be worn on your wedding day, but effortless and inspired to reflect your daily looks, the collection blurs the line between every day and the big day. The Besa bride is looking for something entirely unique for her wedding day. She embodies a modern and effortlessly chic woman and opts for classic silhouettes and intricate well-crafted details.

Besa utilizes layering and personalization with mix and match pieces and unique separates. From sheath midi dresses to tailored pants and modern jackets, the collection is rounded out in a variety of cool-girl-inspired pieces to incorporate into your bridal look. The line appeals to those with an elevated sense of style, for the brides perfectly balancing timeless and trendy.

Sooyeon Rim founded Besa after working with the prestigious label Amsale for almost a decade.  She saw firsthand the ebbs and flows of trends in the bridal market, yet everyone in her life was looking for non-traditional pieces to say their “I do’s”. Seeing this gap in the market, she started Besa to appeal to the contemporary and unconventional brides with chic accessibly-priced pieces.

To provide the highest quality fabrics and uphold Besa’s commitment to premium construction, all pieces are designed in New York and made to order in Seoul, Korea